Questionnaire

Answer Our Client Intake Questions

We have a time tested science behind our pricing, we ask all our clients the below questions about your products, solutions, pricing, goals and jobs to be done. The below questionnaire will take you about 30 minutes to complete and your responses will help us to craft the perfect path forward to achieve the impossible.

  1. What is the problem you are solving for your customers?
  2. Why is it worth solving?
  3. Why is now the right time to solve it?
  4. Does the team have the vision and the wherewithal to build this company?
  5. What is the competitive angle (competitive barrier to entry and/or go-to-market) that will enable this company to succeed where others have tried and failed?
  6. Who does Your company sell to?
  7. Which customers have used the product and how have they received it?
  8. How much is each customer worth? (Customer LTV Lifetime Value)
  9. How does the company acquire customers cost effectively?
  10. What are the unit economics (customer acquisition cost, contribution revenue, and churn rates)?
  11. Does the company have the revenue model to build a big (>$100M annual revenue) business with good margins (gross ~ 50 to 60% / net ~15 to 25%) under reasonable assumptions?
  12. Can the market enable or bear a $100M revenue? Alternatively, is this product in a quickly growing market or riding a disruptive wave?
  13. Does it look like your customer base is growing?
  14. Do your customers like your product?
  15. Does it look like your business/product can actually scale?
  16. What kinds of people, groups, or organizations have that problem?
  17. How many are there, where are they, what do they do about it now?
  18. How are you different?
  19. Who will you compete with? How are they different?
  20. How will you make money?
  21. How will you make money for your investors?
  22. How fast can you grow your business? Can you scale up volume without proportional scaling up headcount?
  23. What’s proprietary? What are you going to do to defend that?
  24. What traction have you made?
  25. What milestones have you met?
  26. How are you going to get the word out?
  27. How are you going to close sales?
  28. How are you going to get started?
  29. How are you going to spend investors’ money?
  30. What makes your team suited for this business?
  31. How was Your company Founded?
  32. Why did you decide to (some marketing, product, or financial decision in the pitch)?
  33. What about some objections related to market, competition, and financial plans?
  34. Who are your investors so far?
  35. How strong is your patent?
  36. Could you grow faster with more money?
  37. Do you realize you’re vastly underestimating your marketing expenses (or sales expense, or margins through channels, or headcount for direct selling)?
  38. Do you know comparable numbers for similar businesses?
  39. Why don’t you do this without funding? (Meaning, why do you think you need investors?)
  40. What sales have you made so far?

Working with AOG cuts years from the sales cycle by helping establish close relationships with key decision makers at the right time. AOG accelerates sales, support and marketing process by allowing you to take advantage of our decades of industry expertise and relationships. Whether your business is sea, ocean or ground, AOG has the expertise and know-how to meet your needs.

1. Abercrombie & Kent
2. Afloat in France
3. AIDA Cruise Lines
4. Alaska Marine Highway
5. AMA Waterways
6. Amazon Tours & Cruises
7. American Cruise Lines
8. American Safari Cruises
9. Aqua Expeditions
10. Avalon Waterways
11. Azamara Club Cruises
12. Blount Small Ship Adventures
13. Canodros SA
14. Carnival Cruise Lines
15. Celebration Cruise Line
16. Celebrity Cruises
17. Cie Polynesienne de Transport
18. Classic International Cruises
19. Club Med Cruises
20. Compagnie du Ponant
21. Coral Princess Cruises
22. Costa Cruise Lines
23. Cruceros Australis
24. Cruise & Maritime Voyages
25. Cruise West -Ceased Operations

26. Crystal Cruises 
27. Cunard Line 
28. Disney Cruise Line 
29. Ecoventura SA/Galapagos 
30. Elegant Cruises & Tours 
31. European Waterways 
32. Fred. Olsen Cruise Lines 
33. French Country Waterways 
34. GAP Adventures 
35. Gota Canal Steamship Co Ltd 
36. GreenTracks, Inc 
37. Hapag-Lloyd Cruises 
38. Hebridean Island Cruises 
39. Holland America Line 
40. Hurtigruten 
41. Ibero Cruises 
42. Inner Sea Discoveries 
43. International Expeditions, Inc. 
44. Island Cruises 
45. Kleintours of Ecuador 
46. Korea’s Harmony Cruise Line 
47. Le Boat Inc 
48. Lindblad Expeditions 
49. Louis Cruise Lines Ltd 
50. Luftner Reisen 

51. Magna Carta Steamship Co. 
52. Metropolitan Touring 
53. MSC Cruises 
54. Norwegian Cruise Line 
55. Ocean Village Holidays 
56. Oceania Cruises 
57. Ola Cruises (Venezuela) 
58. Ontario Waterway Cruises Inc 
59. Orient Express Ltd (Burma) 
60. Orion Expedition Cruises 
61. P & O Cruises & Australia 
62. Paul Gauguin Cruises 
63. Pearl Seas Cruises 
64. Peter Deilmann Cruises 
65. Princess Cruises 
66. Pullmantur Cruises 
67. Quark Expeditions 
68. Real Journeys 
69. Regent Seven Seas Cruises 
70. ResidenSea Ltd 
71. Royal Caribbean International 
72. Russian River Cruises 
73. Saga Holidays, Ltd 
74. Sea Cloud Cruises 
75. SeaDream Yacht Club 

76. Silversea Cruises 
77. Spirit of Adventure Cruises 
78. St Helena Line Ltd 
79. St Lawrence Cruise Lines, Inc 
80. Star Clippers 
81. Star Cruises 
82. Swan Hellenic Cruises 
83. Tauck World Discovery 
84. The Barge Company 
85. The Yachts of Seabourn 
86. Thomson Holidays 
87. Travel Dynamics International 
88. Tropicana Cruises 
89. TUI Cruises (Germany) 
90. Uniworld River Cruises 
91. Vantage Deluxe World Travel 
92. Variety Cruises 
93. Victoria Cruises, Inc 
94. Viking Ocean Cruises 
95. Viking River Cruises 
96. Voyages of Discovery 
97. Voyages to Antiquity 
98. Windjammer Sailing Adventures 
99. Windstar Cruises 
100. Zegrahm Expeditions